Critical to a smooth conversion, we first focus on assessing economic viability, identifying and addressing legal obligations, overcoming hurdles of buyer financing and mapping out regulatory timing. We take the time to understand the property and use our expertise to advise on all potential roadblocks and outcomes.
Go-to-market planning includes establishing presale requirements, rent roll and lease assessment, tenant communication and brand development including the creation of all outreach materials and merchandising. We customize our approach to every project and market, ensuring that all decisions around product improvements, marketing programming and sales strategy support client-driven objectives.
This is the last and most critical phase. During implementation, marketing is executed and sales are launched to both brokers and buyers. Our sales approach includes comprehensive tenant communication plans, smart unit releases and ongoing analysis of market conditions to ensure that we’re hitting the market at the right time with the right tools.