February 3, 2016

Team Spotlight: Erin Kennelly

Behind the numbers

A thoughtful approach to analytics is at the core of The Mark Company and The Mark Method. Compelling and accurate real estate and buyer data allows us to steer design elements to meet market expectations, deliver proven real estate marketing strategies and execute impactful sales tactics.

This month’s Team Spotlight features Erin Kennelly, The Mark Company’s Senior Director of Research. Erin joined the company as a Research Analyst in 2005. Today, Erin is responsible for research and analytics at The Mark Company, which includes a suite of standard real estate trend reports designed to provide our developer clientsinternal teams and other stakeholders with the latest market data. Erin is often featured as an industry expert in local and national publications providing candid and thoughtful insight to the West Coast real estate market.

We sat down with Erin to talk about his real estate experience, favorite new developments and where he sees our ever-evolving market heading in 2016 and beyond.

Tell me about your background and your decision to work with The Mark Company.

My interest in real estate development actually started while working as a musician in Portland, Oregon. One of my various day jobs was a temp assignment at the Portland Development Commission, which is a really interesting, innovative quasi-public agency in a great city. After failing to parlay my temp job into an internship, I decided to go to graduate school at University of Washington to study Urban Planning. After graduating with a Master of Urban Planning degree, and working a short stint for a Land Broker, I landed a position in research at The Mark Company. I was drawn to the variety of projects The Mark Company works on, and excited to work in the private sector where I could be even closer to the developments shaping the urban core of West Coast cities.

What do you like most about what you do at The Mark Company?

I have always been drawn to the intersection of the human and the abstract. I love seeing how individual choices about where people choose to live can be distilled into quantitative information and models. Being a numbers guy in a marketing company comes with a certain set of challenges, but it also appeals to me because it highlights the intersection of soft and hard data. I also love having the opportunity to work with the talented team at TMC and learning from other industry professionals in such a fast-paced environment. It’s never boring here!

What is your favorite new residential development these days?

181 Fremont is my favorite current development. I can’t wait to see these huge spaces placed 600+ feet in the air right in the middle of the city.

181 Final Resi Rendering 2-12-15 for blog

What excites you most about looking forward to the real estate market in 2016 and beyond?

Two things have been in the back of my mind for a while now:

First, what market will tech companies turn to next as San Francisco becomes too expensive for startups? Oakland is the first logical step, as Uber’s future move illustrates. After that, I think Seattle, Portland and Austin are logical locations for small companies to relocate to for lower taxes, operating costs and cost of living for their employees. While people love San Francisco, these are also highly-desirable places to live with great food, culture and infrastructure in place.

Second, I am fascinated by the inevitable impact of driverless cars. The past 60 years of development have centered around existing modes of transportation: cars, buses and light rail. Driverless cars will flow much more efficiently than any of these options and the effect on the urban landscape will be profound. Congestion will be less of an issue in urban centers and parking will be far less important. Commute times will be much shorter in the suburbs and exurbs, which may lead to a renaissance in areas currently deemed “too far away” based on traffic patterns. How far away will places like Manteca in the Central Valley feel when car travel is faster, safer, and more efficient?

What are your hobbies outside of real estate analytics?

I have too many! Right now it’s car racing. There are legendary race tracks sprinkled throughout California that most people aren’t aware of: Sonoma Raceway, Buttonwillow Raceway, Willow Springs, Chuckwalla Raceway, Thunderhill and Laguna Seca. I race an old Alfa Romeo and I have driven in events throughout the state. The only track I haven’t driven yet is Laguna Seca.

About The Mark Company

The Mark Company is one of the nation’s premier urban residential marketing and sales firms. Founded by Alan Mark in 1997, The Mark Company provides a full range of core consulting services including analytics, design, marketing and sales for urban high-rises and suburban attached properties throughout the Western United States. The firm is a trusted partner to global leaders in residential development and finance, providing buyer-driven sales and marketing strategies that produce industry-leading results. The Mark Company has represented more than 10,000 residences and generated over $5 billion in sales for some of the nation’s most notable and successful developments including The Infinity in San Francisco, Evo in Los Angeles and The Martin in Las Vegas. Current projects include 181 Fremont Residences in San Francisco and SL70 in Los Angeles. A subsidiary of Pacific Union International, one of the San Francisco Bay Area’s top-performing resale brokerages, The Mark Company benefits from an enriched leadership team, enhanced technology and added global reach through its affiliation with Christie’s International.  For more information, please visit www.themarkcompany.com.