300 Ivy

San Francisco, CA
ClientPocket Development, LLC
Product TypeNew Construction
Residences63

Designed by David Baker + Partners Architects, 300 Ivy perfectly blends the original Hayes Valley aesthetic with modern urban design. In addition to condominiums, the 5-story community features a unique collection of five townhomes with individual street entries, private patios and distinctive finishes. 300 Ivy was designed with thoughtful sustainability in mind and is seeking LEED Platinum certification.

Results
  • The Mark Company sold out first release of homes in less than 24 hours while breaking price per square foot records for Hayes Valley.
  • Eschewed traditional media for advanced campaign using Search Engine Marketing (SEM), Search Engine Optimization (SEO) and social media (Facebook, Twitter) to drive demand and create sense of urgency. Tactics generated list of 2,000+ qualified prospects in less than three months.
  • Hayes Valley neighborhood at the core of overall messaging; brought to life with a robust, continually updated, neighborhood blog .
  • Carefully-crafted sales releases maximize pricing and maintain balanced absorption.