733 Front

San Francisco, CA
ClientFront Street, LP
Product TypeOffice Conversion
Residences69

Located in San Francisco’s Jackson Square neighborhood, 733 Front offers an intimate collection of junior one-, one- and two-bedroom residences with spectacular City, San Francisco Bay and Bay Bridge views. Residents enjoy living walking distance to The Embarcadero, Financial District, antique galleries, restaurants, shops and parks.

Results
  • Achieved average sales price of over $1 million. Maximum price per square foot above $1,400+ was among the City’s highest during 2007.
  • The Mark Company created a neighborhood-focused campaign that emphasized walkability and overcame buyer and broker objections over lack of 1:1 parking.
  • Designed a series of creative promotions including a Vespa giveaway and three months with no payments program that resulted in increased traffic and sales.
  • Used strategic phasing, pricing and merchandising to successfully overcome the challenge of many units being located on light wells.