Madrone

San Francisco, CA
ClientBosa Development Corporation
Product TypeNew Construction
Residences329

Madrone is located on San Francisco’s south waterfront in the heart of Mission Bay. The one-, two- and two-bedroom plus floor plans are designed to be spacious, comfortable and modern. Amenities include an outdoor pool and spa, sundeck, entertaining kitchen, fitness center, screening room and attended lobby.

Results
  • Driven by a thoughtfully executed sales and marketing program, Madrone reinvigorated the stalled San Francisco condominium market and overcame negative economic speculation to become one of San Francisco’s most successful sales programs in a decade.
  • As San Francisco’s largest for-sale residential development to be delivered since 2009, Madrone reintroduced the presale concept when it launched in July 2011.
  • Marketing and sales strategies focused on market-driven pricing, strong broker relationships, international outreach and the goal of retaining buyers through a 14-month escrow period.
  • Madrone averaged over 20 sales per month during the presales period and was over 60% sold prior to its completion in August 2012. The sales team closed 97 homes during the first month alone.