One Hawthorne

San Francisco, CA
ClientJackson Pacific Ventures, LLC
Product TypeNew Construction
Residences165

A beautiful addition to the vibrant South of Market neighborhood, One Hawthorne is a distinct collection of luxury condominium residences. The central location provides homeowners with easy access to a range of cultural activities, restaurants, shopping, parks and transportation options. The 25-story building represents a rare and sophisticated residential opportunity in a dynamic and desirable neighborhood.

Results
  • The Mark Company maximized the client’s return on investment during a challenging marketplace cycle through efficient marketing and strategic sales releases.
  • One Hawthorne entered the market at a time where inventory was limited, but an uncertain economy discouraged home sales.
  • Limited sales release strategy controlled inventory, therefore creating a sense of urgency to stabilize and drive prices. Ongoing weekly assessments of the competitive landscape and buyer intelligence helped to shape future adjustments to sales and marketing strategies.
  • Avoiding print advertising, the innovative marketing program utilized a highly-targeted and effective online campaign comprised of a pay-per-click program, banner ads and social media.