Spire

Denver, CO
ClientThe Nichols Partnership, Inc.
Product TypeNew Construction
Residences497

Spire offers 41 stories of LEED-certified condominium homes in the heart of downtown Denver. The contemporary high-rise provides easy access to a full range of transportation, employment and entertainment options in the bustling downtown area. Residents also enjoy a generous collection of onsite amenities, including a 24-hour attended lobby, fitness center, outdoor pool and spa, dog run, clubrooms and a screening room.

Results
  • The nation’s fastest selling condominium development of 2012 (and 2010).
  • The Mark Company took over sales and marketing from an internal team.
  • Redefined target audience to expand beyond first-time homebuyers in the immediate Denver metro area. Targeted adventurous empty nesters looking to downsize to an exciting urban location and wealthier prospects in the mountain regions looking for a city pied a terre.
  • Revamped website, collateral, social media, event activation and overall messaging to elevate the Spire brand, reflect the available inventory and resonate with a broader target audience.
  • Implemented extensive outreach to brokerage community throughout Colorado to escalate broker participation.
  • Worked closely with lending partners to offer a more diverse set of loan programs, as well as increase loan options for first-time buyers.