The Infinity

San Francisco, CA
ClientTishman Speyer Properties
Product TypeNew Construction
Residences650

Designed by world-renowned architect Bernardo Fort-Brescia of Arquitectonica, in conjunction with Heller Manus Architects, The Infinity takes its place as one of the most prominent buildings on the San Francisco skyline. The development includes 37-story and 40-story towers, as well as 8-story and 9-story podium buildings. Amenities include a 24-hour attended lobby, concierge services, fitness center, spa facilities, community room, private screening room and a conference room.

Results
  • The Infinity averaged approximately 30 sales per month during 2009 to become the nation’s fastest-selling development.
  • Launched in June 2006, The Infinity soon faced the challenge of rapidly changing market conditions.
  • Foreseeing tougher times, The Mark Company proactively built an extensive interest list of qualified buyers and sought creative financing programs.
  • The Mark Company’s sales and marketing programs included a series of events for prospects, buyers and brokers, buyer retention strategies and continually refreshed creative materials that reinforced The Infinity brand.