The Martin

Las Vegas, NV
ClientiStar Financial
Product TypeNew Construction
Residences372

Located just moments from the famed Las Vegas Strip, The Martin features spacious floor plans, sprawling views and a generous array of hotel-style amenities in a high-rise setting. The community excels as a full-time residence, while also appealing to second-home buyers who desire a lock-and-leave lifestyle in a global destination rich with fine dining and exciting nightlife.

Results
  • After taking over sales and marketing from another firm, The Mark Company launched a comprehensive rebranding effort that included a new project name and revamped amenities, website, collateral, messaging and public relations campaign.
  • The Martin was one of the top-selling and only Fannie Mae-approved buildings in Las Vegas.
  • Major challenges included an extremely distressed market marked by short sales, foreclosures and lack of buyer financing.
  • Designed an extensive broker outreach campaign to engage the close-knit community and build trust and rapport.
  • Helped to create and launch Effortless Ownership Program, which includes top-tier features like a full-service concierge, white-glove valet, personal training, housekeeping, pet care and Range Rover car service.
  • Played key role in obtaining Fannie Mae approval and exclusive financing programs with low down payments and interest rates that encouraged and allowed prospects to buy sooner rather than later.