Uptown Place

Oakland, CA
ClientCanyon Capital Realty Advisors
Product TypeNew Construction
Residences66

Located in the heart of Oakland’s restaurant and entertainment district, Uptown Place offers a collection of spacious flats and one-, two- and three-bedroom townhomes. Amenities include a landscaped courtyard with seating and barbeques, fitness center, dog run and dedicated parking.

Results
  • The Mark Company sold the remaining homes in less than three months while exceeding client’s absorption and pricing goals.
  • Took over the management of marketing and sales in December 2012 from another firm.
  • Faced challenge of heavily unbalanced remaining inventory. The majority of remaining homes were one bedrooms that had sat virtually untouched due to lack of thoughtful phasing by previous sales and marketing firm. Client was deeply concerned about closing project out on time.
  • The Mark Company strategically phased the remaining inventory to create urgency to buy. Also devised incentives to move more challenging homes and reworked creative tools and advertising calendar so that it was more effective.