Young couple moving in to home - The Mark Company
March 29, 2017

Wage Growth Helps Boost First-Time Homebuyer Activity

Student loans and high housing costs are posing challenges for both millennials and Gen Xers, but income gains and a thriving economy helped more of them become homeowners last year, prompting a modest improvement in first-time buyer activity

According to The National Association of Realtors’ 2017 Home Buyer and Seller Generational Trends report, first-time buyers accounted for 35 percent of activity for the year ended June 2016, up from 32 percent in 2015, which was near an all-time survey low. Millennials made up the bulk of first-time buyers, at 66 percent, followed by Generation X at 26 percent.

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About The Mark Company

The Mark Company is one of the nation’s premier urban residential marketing and sales firms. Founded by Alan Mark in 1997, The Mark Company provides a full range of core consulting services including analytics, design, marketing and sales for urban high-rises and suburban attached properties throughout the Western United States. The firm is a trusted partner to global leaders in residential development and finance, providing buyer-driven sales and marketing strategies that produce industry-leading results. The Mark Company has represented more than 10,000 residences and generated over $5 billion in sales for some of the nation’s most notable and successful developments including The Infinity in San Francisco, Evo in Los Angeles and The Martin in Las Vegas. Current projects include 181 Fremont Residences and The Austin in San Francisco and Cavalleri in Malibu. The Mark Company is a subsidiary of San Francisco-based Pacific Union International, the ninth largest residential real estate brokerage in the U.S. based on 2015 sales volume of $8.22 billion. Pacific Union merged with Los Angeles-based brokerage John Aaroe Group in December 2016. This strategic business collaboration links three of the strongest residential real estate firms on the West Coast, supporting combined 2016 production of $10.1 billion by 1,161 real estate professionals in 38 offices throughout California. The Mark Company benefits from an enriched leadership team, innovative technology and added global reach through its affiliation with Christie’s International. For more information, please visit