August 11, 2017

Is Cash King? Certainly in Some Bay Area Housing Markets.

Pacific Union Chief Economist Selma Hepp examines all-cash buyer trends across local counties and by home price range.

Executive Summary:

  • Bay Area all-cash buyers are more likely to purchase higher-end homes.
  • Forty-six percent of Bay Area transactions above $3 million were all-cash deals, and 41 percent of transactions between $2 million and $3 million were all cash.
  • Napa and Sonoma counties have highest shares of all-cash buyers in the Bay Area.
  • All-cash buyers are more likely to purchase a home for investment and/or tax advantages, while those with mortgages are most likely to buy because they are tired of renting.
  • Bay Area mortgaged buyers have the highest credit scores and lowest loan-to-value ratios among U.S. metropolitan areas.


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About The Mark Company

The Mark Company is one of the nation’s premier urban residential marketing and sales firms. Founded by Alan Mark in 1997, The Mark Company provides a full range of core consulting services including analytics, design, marketing and sales for urban high-rises and suburban attached properties throughout the Western United States. The firm is a trusted partner to global leaders in residential development and finance, providing buyer-driven sales and marketing strategies that produce industry-leading results. The Mark Company has represented more than 10,000 residences and generated over $5 billion in sales for some of the nation’s most notable and successful developments including The Infinity in San Francisco, Evo in Los Angeles and The Martin in Las Vegas. Current projects include 181 Fremont Residences and The Austin in San Francisco and Cavalleri in Malibu. The Mark Company is a subsidiary of San Francisco-based Pacific Union International, the eighth-largest residential real estate brokerage in the U.S. based on 2016 sales volume of $10.15 billion. Pacific Union merged with Los Angeles-based brokerages John Aaroe Group in December 2016 and Partners Trust in August 2017. This strategic business collaboration links four of the strongest residential real estate firms on the West Coast, supporting combined 2016 production of $12.6 billion by 1,400 real estate professionals in 47 offices throughout California. For more information, please visit